Customer problem
“I have food. I still don't know what to cook.”
Recipe discovery creates an earlier, more useful relationship with the brand—one rooted in helping, not selling.
DelicidadArtisan cuisinePlan your event About this prototype
A useful tool with a clear path to the business.
Product concept by David Gutiérrez. This interactive prototype demonstrates how Delicidad can help people before they are actively shopping for catering, then turn that trust into a natural next step.
MVP
Make tonight easier.
- Multi-ingredient entry
- Cuisine and dietary filters
- Relevant ranked results
- Complete recipe instructions
- Contextual catering CTA
Business hypothesis
Value first. Conversion second.
If Delicidad provides immediate value, more visitors should explore the brand, return to the site, and consider Delicidad when cooking is no longer the plan.
Responsible AI opportunity
Personalize without pretending.
A future version could use AI-assisted recommendations while clearly identifying generated suggestions, validating recipe completeness, avoiding unsupported allergy claims, and keeping the user in control.
Future roadmap
Learn, personalize, connect.
- NowReliable local recipe catalog, filters, detail views, and catering conversion.
- NextFavorites, seasonal collections, event-based suggestions, and English/Spanish support.
- LaterAI-assisted discovery, verified allergy controls, analytics, experimentation, and quote integration.
Example success metrics
01
Recipe search completion
02
Recipe open rate
03
Catering CTA click-through
04
Qualified inquiry conversion
05
Repeat recipe usage
06
Mobile completion rate